The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Mayo Haters
Agency: GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client: NotCo Kraft Heinz Category: Events / Hybrid
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix Category: Events / Hybrid
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú Category: Events / Hybrid
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Experiential & Immersive for Good
Rockseeds
Agency: Change an FCB alliance / Paris + FCB Global / New York
Client: TBS - UNESCO - ONE OCEAN Category: Experiential & Immersive for Good
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Experiential & Immersive for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Experiential & Immersive for Good
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Experiential & Immersive for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Experiential & Immersive for Good
Having sex, we can boost the economy
Agency: Zurda / Buenos Aires + Tulipán Argentina / Buenos Aires + Retina / Buenos Aires
Client: Tulipán Argentina Category: Brand Partnerships
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla Category: Brand Partnerships
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
The Menu Game
Agency: PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client: KFC & Netflix Category: Brand Partnerships
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Innovation / Use of Media in Experiential & Immersive
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King Category: Innovation / Use of Media in Experiential & Immersive
Screensaver Saver
Agency: Goodby Silverstein & Partners
Client: Zaxbys Category: Innovation / Use of Media in Experiential & Immersive
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Experiential Audio
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Experiential Audio
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Use of Sound
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Craft / Storytelling
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Events / In-Person
The Day a Country Stood Still
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association Category: Events / In-Person
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Events / In-Person
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Events / In-Person
The Spot
Agency: Ogilvy Australia / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Events / In-Person
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple Category: Brand Installations
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Brand Installations
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Brand Installations
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Brand Installations
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Brand Installations
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: Brand Installations
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Brand Installations
The Most Illegal Beer
Agency: HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client: Muschicraft Beer Company Category: Physical Products
Rice of Glory
Agency: Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client: Super Extra Category: Physical Products
Sad Kama-Chan
Agency: Grey Thailand / Bangkok + Food Passion / Bangkok
Client: Bar B Q Plaza Category: Physical Products
Personal Pan Pizza Hut
Agency: Mischief @ No Fixed Address / New York
Client: Pizza Hut Category: Immersive Spaces
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Experiential & Immersive
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Responsive Environments
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Agency:
GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client:
NotCo Kraft Heinz
Title:
Mayo Haters
Category:
Events / Hybrid
Annual ID:
OS25_EX038M
Award:
2025 Experiential & Immersive Merit Award
Agency:
PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Events / Hybrid
Annual ID:
OS25_EX039M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client:
Itaú
Title:
TouchBoards Discount
Category:
Events / Hybrid
Annual ID:
OS25_EX040M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_EX061M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Commerce
Annual ID:
OS25_EX062M
Award:
2025 Experiential & Immersive Merit Award
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX063M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Change an FCB alliance / Paris + FCB Global / New York
Client:
TBS - UNESCO - ONE OCEAN
Title:
Rockseeds
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX064M
Award:
2025 Experiential & Immersive Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX065M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX066M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX067M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX068M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Zurda / Buenos Aires + Tulipán Argentina / Buenos Aires + Retina / Buenos Aires
Client:
Tulipán Argentina
Title:
Having sex, we can boost the economy
Category:
Brand Partnerships
Annual ID:
OS25_EX069M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Brand Partnerships
Annual ID:
OS25_EX070M
Award:
2025 Experiential & Immersive Merit Award
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Arla
Title:
Selfless Shelves
Category:
Brand Partnerships
Annual ID:
OS25_EX071M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_EX072M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_EX073M
Award:
2025 Experiential & Immersive Merit Award
Agency:
PS21 / Madrid + Arena Media / Madrid + Andtonic / Madrid + Cabal / Madrid
Client:
KFC & Netflix
Title:
The Menu Game
Category:
Brand Partnerships
Annual ID:
OS25_EX074M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS25_EX081M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS25_EX082M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Zaxbys
Title:
Screensaver Saver
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS25_EX083M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Experiential Audio
Annual ID:
OS25_EX059M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Experiential Audio
Annual ID:
OS25_EX060M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Use of Sound
Annual ID:
OS25_EX079M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Havas Middle East / Dubai
Client:
adidas
Title:
The Desert Runner
Category:
Craft / Art Direction
Annual ID:
OS25_EX075M
Award:
2025 Experiential & Immersive Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Annual ID:
OS25_EX076M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Craft / Storytelling
Annual ID:
OS25_EX078M
Award:
2025 Experiential & Immersive Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Events / In-Person
Annual ID:
OS25_EX030M
Award:
2025 Experiential & Immersive Merit Award
Agency:
McCann / Prague + Hero & Outlaw / Prague
Client:
Czech Insurance Association
Title:
The Day a Country Stood Still
Category:
Events / In-Person
Annual ID:
OS25_EX031M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Events / In-Person
Annual ID:
OS25_EX032M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events / In-Person
Annual ID:
OS25_EX033M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Events / In-Person
Annual ID:
OS25_EX034M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client:
Apple
Title:
Severance - The Cube
Category:
Brand Installations
Annual ID:
OS25_EX041M
Award:
2025 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Brand Installations
Annual ID:
OS25_EX042M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Brand Installations
Annual ID:
OS25_EX043M
Award:
2025 Experiential & Immersive Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Brand Installations
Annual ID:
OS25_EX044M
Award:
2025 Experiential & Immersive Merit Award
Agency:
adam&eveDDB / London + IAMS
Client:
IAMS
Title:
Waylon
Category:
Brand Installations
Annual ID:
OS25_EX045M
Award:
2025 Experiential & Immersive Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Brand Installations
Annual ID:
OS25_EX046M
Award:
2025 Experiential & Immersive Merit Award
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
Brand Installations
Annual ID:
OS25_EX047M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Brand Installations
Annual ID:
OS25_EX048M
Award:
2025 Experiential & Immersive Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Physical Products
Annual ID:
OS25_EX054M
Award:
2025 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client:
Muschicraft Beer Company
Title:
The Most Illegal Beer
Category:
Physical Products
Annual ID:
OS25_EX055M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Physical Products
Annual ID:
OS25_EX056M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client:
Super Extra
Title:
Rice of Glory
Category:
Physical Products
Annual ID:
OS25_EX057M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Grey Thailand / Bangkok + Food Passion / Bangkok
Client:
Bar B Q Plaza
Title:
Sad Kama-Chan
Category:
Physical Products
Annual ID:
OS25_EX058M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Mischief @ No Fixed Address / New York
Client:
Pizza Hut
Title:
Personal Pan Pizza Hut
Category:
Immersive Spaces
Annual ID:
OS25_EX049M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Leo / Chicago
Client:
KFC
Title:
Saucy Nuggets Dispensary
Category:
Immersive Spaces
Annual ID:
OS25_EX050M
Award:
2025 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS25_EX080M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DDB Warszawa
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Responsive Environments
Annual ID:
OS25_EX051M
Award:
2025 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Responsive Environments
Annual ID:
OS25_EX052M
Award:
2025 Experiential & Immersive Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Responsive Environments
Annual ID:
OS25_EX053M
